We talked about boosted posts in the previous blog post, you can check it out here. Here is a basic understanding of when to use standalone Facebook ads. Remember to take a look at the overall objective of your campaign, and decide whether to Boost or not.
Facebook ads are exactly what they are, they are ads on Facebook with clear “objectives to help you reach your specific business goals and the audiences you care about most” (Facebook.com/Business). Facebook ads optimize for more complex objectives such as website conversions, video views, a buyer’s purchasing journey, etc.
Here are three distinct differences when creating Facebook ads have, and how to best utilize these sections when creating your ads.
Business Manager: There is a full platform where businesses can create an ad account to create these Facebook ads. It allows you to track your Ads Manager and your Facebook page in one place for continuity and integration. I usually encourage businesses to create a Business Manager if they decide to try out Facebook ads themselves.
Facebook Pixels: The Facebook Pixel is a very powerful tool that allows you to target audiences from your email list, your website traffic, events that your audiences have attended, and create look-a-like audiences that are similar to your current audience. (Facebook.com/business). I encourage businesses to create a Facebook Pixel through your Business Manager and place that Facebook Pixel on all your pages of your website. After that, you would be able to create more hyper-focused ads to get to the correct customer.
Ad Placements: The beauty of Facebook ads is that it’s more than just Facebook advertising on the Facebook platform. There are opportunities of placing your ads on Instagram, various placements on Facebook (Marketplace or Video), and the Audience Network, which is basically digital advertising spaces outside of the Facebook platform, and to partnering sites and apps (Facebook.com/business). With this, I encourage businesses to see the vast array of ad placements that are available to them, review your overall objective and digital advertising strategy, and reach out to me for any additional questions.
This is all just the tip-of-the-iceberg when it comes to your Facebook advertising journey. If you missed the first part of this series, check out for part I of Boosted Post vs. Facebook standalone ads when I talked about Boosted Posts. I would love to talk to you about opportunities in advertising your business on Facebook and their entities and how it can help amplify your business’ story. Please feel free to check out angelojasa.com or contact me at angelojasa@gmail.com.
Comments